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A BBA in Digital Marketing programme at TMU is an undergraduate degree that combines core management subjects with modern digital marketing skills. The programme is designed to equip students with a strong foundation in digital marketing strategies to attract clients, promote products, build brands and increase sales. It is suitable for students who want to build careers in digital marketing, social media, SEO, content marketing, brand management, e-commerce, advertising, and online business.
The programme combines subjects such as business management, marketing management, financial management, human resource management, business communication, and entrepreneurship with digital-focused areas such as Search Engine Optimisation (SEO), Content Marketing, Email Marketing, Affiliate Marketing, E-commerce, Web Analytics, Online Advertising, and Digital Branding.
It also helps students develop practical skills in using digital marketing tools, understanding consumer behaviour, analysing campaign performance, creating online marketing strategies, and measuring return on investment (ROI).
| Fee Component | Amount (Rs.) |
|---|---|
| Registration Fee (One-Time) | Rs. 1,000 |
| Tuition Fee (Per Semester) | Rs. 12,600 |
| Examination Fee (Per Semester) | Rs. 1,000 |
25% scholarship on tuition fees per semester is available for:
Candidates must provide valid TMU ID or alumni proof to avail of the scholarship at the time of admission.
The fees may change over time. Kindly confirm from the admission cell before taking admission.
Admissions are now open for the 2026 batch of the TMU Online BBA in Digital Marketing—a specialized, career-focused degree designed to equip you with cutting-edge digital expertise and leadership prowess. Enjoy flexible learning, interactive coursework, live doubt-clearing sessions, and career mentoring from leading industry practitioners.
Get a prestigious degree on completion of your Online BBA course from India's top-ranked University recognized for excellence.
The Degree is duly Entitled by UGC - Distance Education Bureau (DEB) and recognized across government, private, and global organizations.
The online degree holds equal academic weight and validity, treated at par with regular on-campus undergraduate degrees.
Our top-class recruiters list gives you the assurance that you'll get placed in leading MNCs and work with renowned digital and tech brands.
An Online BBA in Digital Marketing can prepare graduates for a wide range of careers across marketing, advertising, e-commerce, technology, and business management. Some popular career paths after completing an Online BBA in Digital Marketing include:
Eligibility Criteria